Two people who actually understand your world.
Between us, we've spent 17 years — half in the field doing the kind of physical work you do every day, and half learning the internet inside out. That combination is rare, and it's exactly why this works for businesses like yours.
Ben hasn't just read about your industry — he's lived it. Ten years of hands-on labour across tree surgery, farming, and rural contracting means he knows exactly what your working day looks like, what equipment you use, and what customers actually care about.
When we turn up to film, Ben isn't a stranger on your yard. He understands the work, he can talk to you about it properly, and he knows how to show it in a way that comes across as genuine. Not a city creative who's never been near a farm.
Jake has spent the last 7 years doing nothing but learning the internet — how websites rank on Google, what makes social media content actually get watched, and what turns online visitors into paying customers.
That's not a hobby. It's a track record. Over the years Jake has generated millions of views, significant online revenue, and consistent attention for businesses across different industries. He knows what works because he has done it — repeatedly. He is not learning on your time.
One of us knows your business inside out. The other knows the internet inside out.
Most marketing agencies have never been near a farm or a tree surgeon's yard. Most tradesmen don't know how to rank on Google or why a video gets 80,000 views. We sit in the middle — and that's exactly why we can do this properly for businesses like yours, where other approaches have fallen flat.
It's not about going viral. It's about being remembered.
When someone in your area needs a local contractor — they call the business they already know about. Social media is how you become that business, before they ever need you.
Awareness — People Learn You Exist
Someone in your area scrolls past a short video of your team felling a large oak. They've never heard of you. Now they have. That costs you nothing extra once the video is posted — it keeps being seen for months.
Most rural businesses rely entirely on word of mouth. Social media is word of mouth at scale — it reaches 10,000 people instead of 10, and it does it passively while you're getting on with the job.
Trust — People See Your Work Before They Call
When someone needs a contractor, they're already nervous about calling a stranger. If they've watched six videos of your team doing excellent work, that worry is gone. They call you confident and ready to book.
This is why video content is so powerful. It's not just advertising — it's proof. People can see the quality of your work before they ever pick up the phone.
Enquiries — Viewers Become Customers
Views turn into followers. Followers turn into enquiries. Not all at once — but steadily, month on month. 3 videos a week adds up to over 150 pieces of content in your first year, each one working for you indefinitely.
You don't need every video to go viral. You need consistent presence, so that when someone needs what you do, your name is already in their head.
Here's a real example of how this plays out.
It's August. A groundwork contractor in your area scrolls past a video of your excavator clearing a site — he's not looking to hire right now, he just stops because the machine handling looks impressive. He follows you.
Three months later a big drainage job lands in his yard and he needs an extra machine fast. He doesn't Google it. He calls you — because he's watched your videos for months and he already trusts the kit and the operator.
Same story works for tree surgery. A local farmer watches you fell a large oak in four minutes flat. Six videos later, a tree comes down across his field. He calls you — not a stranger from a directory.
That's not luck. That's what consistent content does. We build that for you.